Dec 05 2012
Charter Doing Away With Social Media Team
In perhaps the dumbest decision I’ve read about in weeks, Charter Communications has decided to get rid of its social media team and move them to phone support. As a long-time Charter subscriber (Cable TV and Internet), I’ve used their social media team to resolve a lot of issues. They do a far better job than the phone support system.
The move is clearly a cost-cutting move. But in this day and age when everyone and everything is on the Internet, is it really that smart of an idea to remove your social media presence? It’s a foolish mistake, one which Charter will eventually realize. I seriously hope they change their mind.